Cocoa Farmers Taste Chocolate for the First Time

August 14, 2014
 This video is a sweet reminder to
appreciate the small pleasures in life.

The introduction to the short video I bring you today begins with these words:

You would think that chocolate is universal. Something that is everywhere, that everyone can enjoy. It’s not. There are people who have never tried it, even the farmers who break their backs to harvest cocoa beans for a few cents in the Ivory Coast. Watch their faces light up when they eat it for the first time.

The video is a stark reminder of how amazingly lucky we are. It is much easier to assume that food is ours to enjoy than it is to consider whether people work very hard, for very little, to bring us that food.

Incidentally, in a survey after the video was uploaded, many people in the developed world didn’t even know where chocolate came from.

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